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Collaborative Coding Event Will Take Place June 30-July 1 in Downtown Brooklyn, Culminating in a Facebook Vote by New Yorkers to Choose their Favorite App

June 14, 2012- NYC Digital and the Mayor’s Office of Long-Term Planning and Sustainability—which is responsible for implementing PlaNYC, the City’s comprehensive sustainability plan—will host Reinvent Green, the City’s first sustainability hackathon, a collaborative community coding event in which developers work together to solve a range of challenges using digital technology. Taking place on June 30 and July 1 at NYU-Poly in Downtown Brooklyn, Reinvent Green will assemble a collection of talented programmers, developers and designers who will work in teams to create digital tools and apps that focus on encouraging sustainability and promoting green initiatives and efforts that will help engage New Yorkers to meet PlaNYC goals. Reinvent Green follows the success of last summer’s Reinvent hackathon, which asked developers to help redesign the City’s website, and the annual BigApps competition.

Reinvent Green is the perfect way to bring together technology and sustainability,” said New York City’s Chief Digital Officer Rachel Sterne. “The digital communities and the green communities have a lot in common, and we want to work together to make the City a better place.”

“Whether by providing more information about recycling opportunities or new apps that promote tree stewardship, we are ready to partner with the technology industry to package our environmental and sustainability data in creative new ways that residents and businesses can use,” said David Bragdon, Director of the Mayor’s Office of Long-Term Planning and Sustainability. “We can only achieve the ambitious goals in PlaNYC with the awareness and participation of all New Yorkers, and the results of Reinvent Green will help fulfill the promise of a greener, greater New York.”

Firms, individual developers and designers are invited to learn more about Reinvent Green, apply to participate and read the rules at Space is limited, and applications will be accepted through June 17. Candidates will be informed of the status of their application by June 22.

Throughout the weekend of the hackathon, developers will use a variety of the City’s open datasets including energy consumption by zip code, a community air survey, solar maps, tree surveys and NYC climate change projections, among others.

Prizes will be awarded at the conclusion of the weekend in a variety of categories. Four of the five prizes will be determined by a panel of judges that includes Jessica Lawrence, managing director of New York Tech Meetup; Jenny Ahmed, founder of Pia Car; Charles Adler, co-founder of Kickstarter; Micah Kotch, director of Incubator of Initiatives, NYU-Poly; Ron Gonen, deputy commissioner of Sanitation, Recycling and Sustainability, NYC Department of Sanitation; and Cas Holloway, Deputy Mayor for Operations for the City of New York. For the final prize, Facebook users will have the opportunity to vote for their favorite app developed during the hackathon. Voting will take place at, beginning on July 2 and ending on July 13. The app with the most votes will be announced later that month.

Partners for Reinvent Green include NYU-Poly, New York City Economic Development Corporation, the New York City Department of Information Technology & Telecommunications, New York City Accelerator for a Clean and Renewable Economy (NYC ACRE), Brooklyn Beta and the Downtown Brooklyn Partnership. Technology partners like Twitter, Foursquare, Facebook, Google, Meetup, Donorschoose, Cosm, and Google will also lend support and access to their APIs (application programming interfaces).

Reinvent Green Hackathon: Key Dates
Application Deadline: June 17, 2012
Notification of Acceptance: June 22, 2012
Hackathon Dates: June 30-July 1, 2012
Location: NYU-Poly, Six MetroTech Center, Brooklyn, NY 11201