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DHS Teams up with Macy's for its 63rd Annual Operation Happy Children Event

Less than a week after executing its world-famous Thanksgiving Day parade, Macy's Herald Square has once turned its sights toward another remarkable undertaking: bringing the magic of the North Pole to the halls of its flagship store.

Continuing this joyous tradition, on Tuesday, December 3, Macy's marked the 63rd anniversary of Operation Happy Children- an effort that has annually brought the excitement of Santaland to underprivileged children throughout the five boroughs.

Working with the Department of Homeless Services' (DHS) Office of Communications & External Affairs to coordinate the attendance of 300 pre-school-aged children from City shelters- the legendary department store once again treated its guests to breakfast, entertainment and gifts. With the help of store elves and Santa’s best helpers, the children then followed the magical winding path to see Mr. Claus himself.

"We love creating special holiday memories for families in shelter,” said DHS’ Director of Special Events, Antonio Rodriguez. "We would like to once again thank Macy’s Herald Square for its extraordinary generosity and for its continued partnership over the years."