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Children in Shelter Receive Oral Care Kits Courtesy of Colgate

Throughout the month of March, the Department of Homeless Services (DHS) worked with the Colgate company to provide thousands of oral kits to children in City shelters.

 With many of the kits already hand-delivered by representatives from the Office of Communications & External Affairs, the remaining oral care packages are being distributed on an ongoing basis at DHS’ Prevention Assistance & Temporary Housing (PATH) family intake center.

The Colgate kits are a great way for kids to get excited about brushing, learn the importance of oral hygiene, and to take responsibility for their oral health.

As part of Colgate’s “Bright Smiles, Bright Futures” initiative, the corporation donated 20,000 oral care kits for children in the DHS shelter system. Each kit included a red mesh toiletry bag, a sealed children’s size toothbrush (for children ages 2 and above), Colgate bubblegum-flavored toothpaste and a special chart for tracking the number of times each child has brushed.

 The program is one of the most far-reaching, successful children's oral health initiatives in the world, according to the company, and has so far reached 650 million children in 80 countries.

“It is really terrific to see the kids so interested and excited about oral hygiene,” said Lisa Black. “It is not only important for youngsters to learn the significance of caring for their teeth at an early age, but regular brushing also instills a sense of responsibility and boosts self-esteem. These kits will help children in shelter achieve that aim.”

To learn more about the “Bright Smiles, Bright Futures” initiative, visit: