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News from DCA - Press Release

Thursday, October 31, 2013

Abigail Lootens / Jiun-Wen Teoh


Campaign Advertisements and Videos Feature New Yorkers Whose Complaints DCA Successfully Mediated and Encourages New Yorkers to be Educated Consumers

DCA has Served More Than 2 million Consumers Since the Start of the Bloomberg Administration, Securing Almost $77 Million in Restitution

Department of Consumer Affairs (DCA) Commissioner Jonathan Mintz today announced the launch of Consumer Affairs Has Your Back, a public awareness campaign that features five New Yorkers whose complaints filed with DCA were successfully mediated.  The campaign also highlights DCA’s new consumer education guide, 10 Things Every Consumer Should Know, and encourages New Yorkers to become educated consumers by using DCA’s tips, guides and how-to videos and to file a complaint if they have a problem.  Consumer campaign ads are running on subway cars, bus shelters, telephone kiosks and in the Metro newspaper. Videos of each of the featured New Yorkers telling his or her story and the 10 Things Every Consumer Should Know are posted on DCA’s website and YouTube channel.

“Over the course of the 12 years of the Bloomberg administration, DCA has helped more than 2 million consumers, whether they came looking to verify whether or not a business is licensed, to check the violation or complaint history of a business they were considering patronizing, or to seek mediation assistance for a conflict with a business by filing a complaint,” said DCA Commissioner Jonathan Mintz.  “We hope New Yorkers and visitors alike will be empowered by the stories of real consumers, like Nelya, TJ, Tami, Evans and Abby, who have gotten help so that they know ‘we’ve got their backs’ if they need our help.  I also encourage everyone to get our new 10 Things Every Consumer Should Know guide and other industry-specific tips, which are available on our website or by contacting 311, and to watch our how-to videos like how to hire a contractor or buy a used car at”

When DCA receives a consumer complaint about a business, whether online or through 311, it assigns a mediator who quickly contacts the consumer and the business to listen to both sides and tries to find a solution that is fair and agreeable for everyone.  The majority of these complaints are resolved within two to three weeks.  Last year, DCA received 3,800 consumer complaints and secured more than $7.2 million in restitution.  The most common complaints are about home improvement contractors, debt collection agencies, furniture stores, electronic stores, and used car dealerships.

DCA’s website features tips, guides and videos for doing business with specific industries, including how to file a complaint, dealing with debt collectors, employment agencies, home improvement contractors, used car dealers, and more.  Many guides and dozens of videos are available in multiple languages.  Videos also cover key City programs and services, such as Financial Empowerment Centers, where you can get free one-on-one professional financial counseling, as well as the City’s free and low-cost tax filing options.  The City also provides multiple “Business Toolbox” resources to owners and managers looking to do right by their customers and follow City laws, including the checklists that DCA inspectors use to inspect dozens of different kinds of businesses, the City’s only “Live Chat” services, the 10 Things Every Business Should Know guide, and more.

To listen to the campaign testimonial videos, to download 10 Things Every Consumer Should Know and other tips and guides, or to file a complaint against a business with DCA visit Consumer Affairs Has Your Back is the sixth campaign in DCA’s Protect Your Money series of ongoing public awareness campaigns, which was created to educate New Yorkers about DCA’s programs and services to help consumers and business owners protect their hard-earned dollars.  New Yorkers can also stay informed about programs, services, events and tips on how to be an educated consumer by following DCA on Twitter at @NYCDCA, visiting DCA’s Facebook or Instagram pages or by watching DCA’s videos on YouTube

DCA enforces the Consumer Protection Law and other related business laws throughout New York City. Empowering consumers and businesses to ensure a fair and vibrant marketplace, DCA licenses about 79,000 businesses in 55 different industries. Through targeted outreach, partnerships with community and trade organizations, and informational materials, DCA educates consumers and businesses alike about their rights and responsibilities.  The DCA Office of Financial Empowerment (OFE) was launched by Mayor Michael R. Bloomberg at the end of 2006 as the first local government initiative in the country with the specific mission to educate, empower, and protect individuals and families with low incomes. OFE creates innovative programs, products, and services for New Yorkers so they can build assets and make the most of their financial resources. Our goal is to increase access to high-quality, low-cost financial education and counseling; connect individuals to safe and affordable mainstream banking and products and services; improve access to income-boosting tax credits, savings, and other asset building opportunities; and enforce and improve consumer financial protections to safeguard financial stability.  For more information, call 311 or visit DCA online at

Important tips that every consumer should know to protect their hard-earned dollars in the marketplace.

#1 Check a business’ license status and complaint history. 
DCA licenses businesses in dozens of different industries. To check if a business has a valid DCA license, go to You can also call 311 during business hours and ask to be transferred to DCA to learn more about a business’ current license status or any consumer complaint history. If DCA doesn’t license the type of business you’re investigating, we’ll help you find out if it is regulated by another city, county, state, or federal agency so you can learn more. 

#2 Look for refund policies and credit card limitations, which stores must post. 

  • Refund Policy Sign: Stores can set their own refund policy, but they must post one near the register where you can easily read it. The posted sign must explain all conditions or limitations on getting a refund or exchange, such as whether the store charges restocking fees, requires a receipt, has time limits on returns, or gives refunds in cash, credit, or store credit only. If no refund policy is posted, you can return any unused item within 30 days, and the business must give you the choice of cash or credit.
  • Credit Card Limitation Sign: If a business has any kind of restriction on the use of a credit card, such as requiring a minimum purchase amount to use one, the store must clearly post the policy both near the register and the front entrance.

#3 Look for prices, which stores must post for goods and services.
Businesses selling goods must post prices either on the item or on a sign where the item is displayed. It is illegal to charge more than that posted price. Businesses selling services—for example, salons or dry cleaners—must post prices near where orders are placed and at the register. It is illegal to charge different prices for men and women for the same service, although price lists may include other cost differences. For example, a dry cleaner cannot charge prices for “men’s shirts” and “women’s shirts,” but may post prices based on physical differences between shirts (irregular sizes or other physical characteristics like sequins, ruffles, or fancy buttons). 

#4 Ask for and keep receipts.
In NYC, a business must give you a receipt for purchases over $20 automatically, and upon request for purchases between $5 and $20. A receipt may not show a credit card’s expiration date or more than its last five digits, but it must show:

  • Business name and address and, if licensed by DCA, “Department of Consumer Affairs” and license number
  • Amount of money paid for each item
  • Total amount paid, including a separate line for any tax
  • Date of the purchase
  • Make and model of any electronic purchase that costs more than $100

You need a receipt to file a complaint with DCA.

#5 Beware of false advertising and scams. 
Sale advertisements must describe the name, variety, and size of sale items, as well as any restrictions, which may not be in fine print. “Bait and switch” ads that promise savings that aren’t actually available when you arrive at the store are illegal. In-store “sale” signs must also display the pre-sale price clearly, and the business must have reasonable quantities available. If a store advertises that it is having a specialty sale due to fire, smoke, or water damage or because it is going out of business, liquidating, lost its lease, or is renovating, it must have a DCA Special Sale license. The best rule of thumb for any offer is: if it sounds too good to be true, it probably is.

#6 Look for a DCA seal on scales, gas pumps, and home heating oil delivery trucks, which shows they passed inspection.
DCA inspects all scales used by stores and airports for accuracy. DCA also inspects the accuracy and quality of gasoline dispensed by NYC gas stations and delivery trucks. Stores must position scales so you can see the weight and price per pound, and they must subtract the weight of the container—or “tare”—from the cost of the weighed item.

#7 Protect your identity. 
Never give personal information over the phone, by email or text, or on social media sites, especially if you’re using a public computer or public Wi-Fi, and shred papers that have personal information. Protect your computer, tablet, and smartphone against viruses and “malware” with security and firewall software. Review your free credit report every year for unusual activity at If you are a victim of identity theft, place a fraud alert on your credit report and report the theft to the Federal Trade Commission (FTC) at and your local police precinct.

#8 Research, negotiate, and review contracts carefully.
Ask for and check references before you buy expensive merchandise or services. Feel free to negotiate to try to get the best deal possible. Always read contracts carefully before you sign them, and make sure all written documents include key details and match what you’ve been promised. Walk away from sales efforts that are too aggressive or make you feel uncomfortable, and never sign a document that you don’t understand or that has blanks that someone can fill in later.

#9 Tackle your debt and take control of your finances.
If you’re struggling with debt, call 311 to make an appointment for free, one-on-one financial counseling at one of the City’s Financial Empowerment Centers. Professional counselors can help you deawith debt collectors, understand your credit report, create a budget, open a bank account, and more. For help finding free or low-cost financial education classes and workshops and safe banking accounts, go to

#10 File a complaint if you’ve had a problem the business won’t resolve.
File a complaint with DCA at or by contacting 311. DCA mediators will help. You can file your complaint in multiple languages.

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