The Commission’s Communications Division worked closely with both the Law Enforcement and Community Relations Bureaus to develop a media strategy that would maximize the number of people the Commission reaches, informing them of the Commission’s work and the NYC Human Rights Law. Part of this aggressive anti-discrimination campaign included highlighting the Commission’s high-profile investigation and successful resolution—the historical diversity agreements with the City’s largest ad firms—and developing the multi-lingual One City poster campaign displayed throughout the City. The Commission also focused on reaching the City’s diverse communities by working closely with the ethnic and community press.
During 2006, the Commission appeared 250 times in the media, with the majority prominently featuring the Commission. These numbers do not include each media outlet’s online version of the story or the multiple times a story was broadcast. They also do not include marketing estimates of over four million people exposed to the Commission’s One City campaign on a daily basis.
Significant placements in both New York’s print and electronic media during 2006 included: The Associated Press, NY 1, WCBS-TV, WNBC-TV, WABC-TV, WNYW, WSYR-TV, WPIX- TV, The New York Times, The Wall Street Journal, NY Daily News, NY Newsday, NY Post, NY Sun, Staten Island Advance, USA Today, Boston Globe, Boston Herald, The Amsterdam News, Gay City News, The Blade, Hoy, Advertising Age, Ad Week, Crain’s NY Business, Diversity Inc., Black Enterprise, 1010 WINS Radio, WNYC 820 AM - 93.9 FM, WWRL 1600 AM, WRKS 98.7 FM, WBAI 99.5 FM, as well as numerous local and ethnic media outlets. Below is a small sampling of the Commission’s 2006 highlights in the media.