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NYC Administration for Children's Services: The City's child welfare agency, dedicated to protecting children and strengthening families

Take Good Care of Your Baby Campaign

The Take Good Care of Your Baby public service campaign is produced by the New York City Administration for Children’s Services, in collaboration with the New York City Department of Health and Mental Hygiene, to educate all New York City parents about how to prevent injuries, accidents and deaths among babies and young children. Information on shaken baby syndrome, the importance of choosing a caregiver carefully, and getting help for drug and alcohol abuse have run over the past two years on subways, buses, billboards and in check cashing establishments citywide. In addition, radio ads on shaken baby and choosing a caregiver have aired on several stations Citywide. Please continue to visit this page in the coming months for future messages.

Click here to view photos or the press release from the launch of the Take Good Care of Your Baby safety campaign.

Child Safety Booklet: What Everyone Can Do

 Child Safety Booklet


  1. Never shake your baby
    It is a crime to shake a baby
    When your baby cries
  2. Never leave your baby alone
    At home
    Outside the house
    In case of an emergency
  3. It’s safest for baby to sleep alone
    Put your baby ‘back to sleep’
    To protect against SIDS
  4. Childproof your home
    Window guards prevent falls
    Other ways to make your home safe
    Prevent burns and falls
    If there’s a weapon in your home
  5. Protect against lead poisoning
  6. Be the best parent you can be
    Get help for alcohol and drug abuse
    Quit smoking
    Get help for depression
    A home without violence
  7. Choose your caregiver carefully: Think twice, then think again
    A good babysitter
    Safe and nurturing childcare
    Before enrolling your child

PDF File Download the booklet in PDF (English)

PDF File Download the Booklet (Spanish)

PDF File Download the Booklet (Chinese)

PDF File Download the Booklet (Korean)

View or print the booklet using FlashPaper below:

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