NYC Resources 311 Office of the Mayor
NYC Administration for Children's Services: The City's child welfare agency, dedicated to protecting children and strengthening families


Be The Reason

ACS launched a city-wide advertising campaign called “Be The Reason,” to recruit foster and adoptive parents from among a diverse audience of New Yorkers. Each ad features a compelling message that informs New Yorkers of the impact they can have in a child or teenager’s life by providing them with a safe, supportive, and loving home. For example, to address the need for LGBTQ and affirming foster parents, one of the ads featured is “Be the Reason…It Gets Better.” The ads are appearing on subway cars throughout the system, and will also be placed in select newspapers.
 Be The Reason

Click here to see the series of ads.

To become a foster or adoptive parent call 311, go to and search NYCFoster, or text “reason” to 877-877.


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